This travel campaign aims to attract visitors to San Luis Obispo’s Gudalupe-Nipomo Dunes to see the refuge's wildlife. Throughout the campaign, a particular emphasis is placed on endangered species, evoking a sense of duty to protect these vanishing species. The stars of the campaign are two local bird residents on the poster series and the rest of the campaign elements.

Hopefully, feelings of wanderlust will arise as the public is educated about these animals in the refuge. One of the elements of the campaign is a travel guidebook to inform visitors about their trip to the dunes. The hope is to inspire and fulfill visitors with the adventure at the Gudalupe-Nipomo Dunes.