Nalu Pacific
Nalu Pacific is a swimwear brand inspired by the ocean, landscapes, flora, and wildlife of Hawai’i. The identity was designed to capture the brand’s connection to nature while creating a visual language that feels peaceful, contemporary, and distinctly coastal.
The identity brings together a custom logo, typography, color, and original textile patterns. A wave motif anchors the visual system, reflecting the natural influences that shaped the brand while giving Nalu Pacific a simple and recognizable identity.
Identity Design 2026 (Ongoing)
The result is a cohesive identity that balances simplicity with personality and reflects Nalu Pacific’s focus on thoughtful design, nature, and a sense of connection to the islands.
Design Process
